Jack Nadel - Earth Day

I am currently employed at a municipal bonds company, today one of the vendors I work very close with send an earth day gift bag. Jack Nadel is a company who makes and designs corporate promotional items. The goody bag, intended to remind individuals about earth day, consisted of a mini tote bag made from 100% recycled paper, pens and pencils from recycled waste, an organic t-shirt, a recycled note pad designed for the pages to be reused on both sides, a travel mug, and a book entitled “356 Ways to Live Green.” Each component of the gift came with a small badge that presented different information for instance the travel mug’s tag said “In 2006, Americans drank about 167 bottles of water each, but only recycled an average of 23 percent. That leaves 38 billion water bottles in landfills. Reuse this travel mug instead of adding to the billions of water bottles in our landfills.” The most unique part of the goody bag was a 60 watt fluorescent light bulb, its box said “The brightest ideas are taking on a new shape,” and included questions to test your IQ on going green and carbon foot printing.
Jack Nadel put together a phenomenal marketing campaign; it was successful for many reasons. First of all corporate social responsibility is an ever growing trend in business. If organizations can show they care about a cause individuals are more likely to buy into their product. Secondly, the earth day bag was a fantastic treat and a great way to thank lucrative business partners. Finally, the company was able to show case their products and the many creative ways to do so.