For the majority of individuals in the professional meetings and event field a web browser may seem unnecessary to their everyday work. However, the fact of the matter is that a browser is the program used for all of out work on the internet. According to Wikipedia a web browser is “a software application which enables a user to display and a interact with text, images, videos, music and other information typically located on a Web page at a website on the World Wide Web or a local area network.” Google recognized the need for a new browser in order to cooperate with and evolve for new and upcoming technologies.
Google Chrome has been designed to be faster, more user friendly, ability to cooperate with many different web browsers, an “incognito” tab, and many other unique features. The feature of Google Chrome which will most significantly effect professionals in the meeting industry is speed. People are constantly looking to work and correspond more efficiently, in addition Chrome will make it simpler and less confusing for the individual multi-tasking to organize their work.
As far as future application of the browser the industry as a whole is moving in a direction to accept and incorporate technology into every aspect of an event. Chrome will make it more user friendly for individuals to sync different technologies and therefore enhance user capability. I think it will be a slow process for people who love Firefox, Internet Explorer and Safari to switch to a new browser. However, because many individuals love their Google search tools, iGoogle, Google Reader, etc. they will be more likely to change due to loyalty.
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