Walt Disney and Pixar have teamed up again to produce another animated film. Their most recent venture Wall*E is about a robot designed to perform a specific task in a garbage dump after many years he falls in love with another robot. Disney/Pixar’s advertising campaign was ingenious because it cross marketed several of their different products. The first advertisement aired during the super bowl with Woody and Buzz Lightyear from Toy Story sitting in front of a TV discussing the newest character, the ad then proceeded to a clip of Wall*E and further commentary from the Toy Story Characters.
Disney is well known for cross marketing in all mediums possible. I found that this campaign however was not as obvious. Buzz and Woody represent the first very successful film produced by Disney/Pixar and having two familiar and loveable characters introduce a new character is very clever. Further marketing campaigns feature only Wall*E and has created a significant amount of buzz.
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