Sex and the City

HBO’s unbelievably successful series Sex and the City has recently been made into a film after being off of the air for several years. New Line Cinema’s has been releasing information about the film in short tid bits in order to increase word of mouth and excitement for the film release. It seemed that almost overnight advertisements for the Sex and the City film were plastered on and around New York City streets in telephone booths, construction sites and subways. Each ad contained a photograph of character Carrie Bradshaw in different stunning hot pink dresses with the tag line “Get Carried Away.” A play on words given the main characters name and the ever-changing fast paced culture of Manhattan.

Shortly following the street teams advertising a film trailer was posted on You Tube and the Sex and the City films official website. This trailer stirred a significant amount of buzz because it suggests a wedding, break up, and funeral. In my opinion New Line has done a phenomenal job in marketing the project because it has mostly been based upon creating anticipation among the many Sex and the City fanatics. The organization is spending very little money on marketing but it sure to have an outrageous opening party and be a huge hit in the box office.