Print magazine, a design publication intended for young graphic design enthusiast’s features articles about popular graphic design as they appear in commercial and non commercial work. The magazine included a full poster advertising the 2008 How Design conference being held May 18-21st at the Hynes Convention Center in Boston. One side of the poster is graphic art that features Boston landmarks and culture with the word Discover printed in the center. The reverse side of the incredibly designed poster has information about the event, the daily agenda, keynote speakers, sponsors, travel information, how to register, a psychographic and demographic survey as well as, a list of reasons why attending the event would be beneficial to the graphic design enthusiast. The event markets spent a significant amount of money on this advertising campaign but positioned it very creatively. Individuals who would by Print magazine are clearly interested in learning about new design strategies and would likely attend an event of this nature for further growth and experience.
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