New York Travel Show - Grand Lido

I attended this year’s travel show at the Jacob K. Javits Convention Center in hopes to design a fun and different spring break because of all of the unique deals offered at the show. One particular booth that caught my attention was Grand Lido Resorts and Spas. The company had three distinct marketing campaigns that I found extremely interesting one for honeymooners entitled “Beautiful Beginnings” one for unmarried or already married couples entitled “Where Dreams Become Memories” and one targeted to families with the catch phrase “Family Style.” Each campaign was clearly positioned differently even in a way where it was difficult to distinguish that they were part of the same parent company.
I wonder if they find this segmentation tactic to be beneficial or not. It is obvious that they do not want the couples campaigns to be confused or associated with the family resorts and vice versa positioning themselves in a manner to appeal to different market segmentations. Furthermore, after visiting the Grand Lido’s website I still found that each segment was treated as a separate entity and that travelers are directed to different sites given the nature of their travel plans. I would be curious to find out, if in the long term this market segmentation is successful or not.