Jameson

Subway advertisements are an incredibly great way to advertise because you have a captive audience who often need something to entertain them as they travel from point a to point b. The most recent noteworthy campaign is the Jameson Wiskey advertisements. This is a campaign series, each ad having the same line in common, “Maybe its just the taste.” Each ad has a different quote which suggests why people like Jameson and it is concluded by the aforementioned statement. The following is an example of the advertisements:

“Maybe because ‘Next round on me’ is easier to understand than ‘stanclearclosindoor.’”“Maybe people like Jameson because the ads give you something to stare at when you don’t know where to look.”“Maybe because whiskey is the nectar of the gods. Right after wine and milk and maybe honey.”

The ad’s give something for riders to look at and enjoy reading each of the different catch phrases. Furthermore the campaign is amusing, often I overhear conversations and laughter created by the campaign.