Fashion Week – Modem

Fashion week in New York City generates a significant amount of tourism every year whether they are local or international. An organization known as Modem Fashion*Design organizes “key professional information about fashion brands, multi-labels showrooms, tradeshows, press offices, and fashion services” organized a 50 page agenda for both the New York and Los Angels fashion weeks. The book includes a listing of times and locations for each fashion event including shows, press contacts, trade shows, multi label press rooms, commercial show rooms, fashion services, shopping guides, restaurants, bars, clubs, and places to stay.

The booklet was passed out during fashion week events for free. Modem Fashion*Design clearly made a return on investment by selling advertisements to the many different segments of fashion week including Mercedes-Benz, Dior, D&A, and Tranoi Femme to name a few. I thought the design of this booklet was genius. Not only did it provide all of the information for each of the events in one place but it also served as a great marketing tool for Modem as they are a new start up company. The booklet reached s massive audience as it was presented at the countries two most prestigious fashion events of the year.