Races

As a runner I participate in New York Road Runners organized races weekly. At each of these events there is a massive amount of marketing not only for NYRR but for event sponsors and partners. In a recent race however, a new and unusual marketing campaign was used. A man running in only briefs, tube socks and sneakers on a 35 degree misty day was participating in the race. Painted all over his body was his website thenakedauthor.com. Author Jason W. Mitchiner is trying to publicize his first novel “Full Moon Rising.” Other public stunts Mitchiner has pulled include sky diving and creating a reality television show of himself online. His running the race was clearly successful because not only did I check out his site as soon as I returned home but because each runner he started near began a conversation about why he was doing what he was doing and wouldn’t he freeze before the race begun. Although I did not purchase his book I have spread the word about the bizarre marketing stunt and generated traffic to his personal website.