Just off of New York Universities campus on Lafayette and West 4th streets is a massive billboard of Gene Simmons that reads “1,800 Women Vote Yes or No.” The ad campaign is for the second season of Gene Simmons Family Jewels featured on A&E. The billboard featured two digital tickers that calculated how many people believe Gene Simmons truly did sleep with that many women or not, the billboard provided two text message phone numbers, for yes and no, so people could vote on their opinion. Due to the fact that the billboard was interactive I found that it was very successful. For weeks walking up to campus I would pass the billboard and take note of the differences between daily voting percentages.
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