The site allows you to network online much like facebook in that you create your own circle of friends and who can and cannot see you. Like LinkedIn the site allows you to contact "the world" with any questions regarding the industry which any member can access. The cool feature of this site unlike other social networking sites is the opportunity to rate and discuss experiences with a specific supplier. This will provide a platform for planners to connect regarding pros and cons about suppliers, properties and experiences. Interestingly, the site profits by attracting suppliers in which to market themselves toward meeting professionals. This direct marketing approach will allow for suppliers to reach out to planners directly rather than using other more traditional means of marketing.
As you know I feel strongly about the opportunity to job search through social networking sites which this one does not yet supply a forum for. I have signed up for the free service and look forward to watching it grow and adding a follow up blog of my opinions on the site.
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