2.6 million dollars bought companies exactly a 30 second commercial during the super bowl this year. I was blown away by how many .com companies had advertised given the the cost of just airing the commercial, not even the production.
This year it seemed that the commercials had been toned down significantly, making them more family friendly. An article published by the San Francisco Chronicle noted that not only were the commercials family friendly but also nostalgic. "Thriller", "A Night at the Roxbury" and "More More More" were each the commercial theme for major companies. There also seemed to be more animal commercials than in the past, again family friendly that every age can enjoy.
I personally appreciated that the commercials didnt seem to be centered around alcahol, sex and cigarettes as it has in previous years and that the audience was considered in the making of commercials this year.
