The designer brand Breil Milano has recently taken over NOHO and SOHO with advertisements of their newest male and female watch designs. The most recent advertisement not only is modeled by Charlize Theron, read "Touch, Feel, Breil." I found that these ads were extremely intriguing. First and foremost I noticed Charlize and recognized that she has been doing quite a bit of modeling this season, also for J'adore Dior perfume. Then I was caught by the catch phrase. I thought this was really clever, if you cannot touch it and feel it than you cannot truly appreciate it. Furthermore, the advertisements are designed to look as if they have texture themselfs continuing on the theme of being physically involved with the product your going to buy.
The previous advertisment read don't touch my breil. I thought maybe this catch phrase was unseccesful as they changed it completely. They even changed types of models, exact opposites, from a brunette to a blonde. I would be curious to find out if sales have increased or changed since the start of this marketing strategy.
